- Brand-loyal customers can seriously bolster a grocery chain’s sales.
- But which grocers inspire the most loyalty from shoppers?
- A report from marketing platform inMarket revealed that Fry’s Food & Drug Stores enjoy the most frequent monthly visits from returning customers.
What grocery chains inspire the most loyalty from customers?
Advertising platform inMarket decided to find out in its 2018 grocery loyalty report, which Business Insider was able to exclusively review.
The report measured the average frequency that returning customers visited each chain on a monthly basis. In order to generate this report, inMarket sifted through anonymous location data from 50 million grocery customers. Only chains with at least 50 stores were analyzed.
Here's a look at some chains that had no problems getting shoppers to come back again and again:
25. Big Y Foods
Frequency of returning customers' visits per month: 1.54
Store count: 68
24. Jewel-Osco
Frequency of returning customers' visits per month: 1.56
Store count: 182
23. Giant Food Stores
Frequency of returning customers' visits per month: 1.57
Store count: 142
22. Wegmans Food Markets
Frequency of returning customers' visits per month: 1.59
Store count: 95
21. Schnucks
Frequency of returning customers' visits per month: 1.6
Store count: 79
20. WinCo Foods
Frequency of returning customers' visits per month: 1.68
Store count: 122
19. King Soopers
Frequency of returning customers' visits per month: 1.69
Store count: 119
18. Dillons Supermarkets
Frequency of returning customers' visits per month: 1.71
Store count: 63
17. Winn Dixie
Frequency of returning customers' visits per month: 1.74
Store count: 446
16. Whole Foods Market
Frequency of returning customers' visits per month: 1.77
Store count: Over 490
15. Key Food
Frequency of returning customers' visits per month: 1.85
Store count: 194
14. ShopRite
Frequency of returning customers' visits per month: 1.88
Store count: 255
13. Albertsons
Frequency of returning customers' visits per month: 1.89
Store count: 430
12. Stop & Shop
Frequency of returning customers' visits per month: 1.9
Store count: 394
11. Vons
Frequency of returning customers' visits per month: 1.95
Store count: 197
10. Food Lion
Frequency of returning customers' visits per month: 2.03
Store count: 976
9. Safeway
Frequency of returning customers' visits per month: 2.12
Store count: 882
8. Kroger
Frequency of returning customers' visits per month: 2.17
Store count: 1,279
7. Harris Teeter
Frequency of returning customers' visits per month: 2.2
Store count: 240
6. H-E-B
Frequency of returning customers' visits per month: 2.22
Store count: 247
5. Smith's Food & Drug Stores
Frequency of returning customers' visits per month: 2.23
Store count: 142
4. Publix Super Market
Frequency of returning customers' visits per month: 2.25
Store count: 1,200
3. Ralphs
Frequency of returning customers' visits per month: 2.26
Store count: 186
2. Giant Eagle
Frequency of returning customers' visits per month: 2.3
Store count: 316
1. Fry's Food & Drug Stores
Frequency of returning customers' visits per month: 2.43
Store count: 119